![]() Players have a Registry of foundable items they have recovered and those they still need to find.įoundables have different categories, for example, Dark Arts or Magizoology items. The simplified core loop of Harry Potter: Wizards UniteĪs mentioned before, the main goal for players is to find foundables. They’re tasked with finding and retrieving those magic items called “ foundables” from the world to ensure that the magic world remains a secret. Players step into the shoes of a witch or wizard and join the ranks of the Statute of Secrecy Task Force. The premise in Harry Potter: Wizards Unite is that a mysterious event called “The Calamity” has unleashed chaos, scattering magic items across the world and risking their discovery by muggles (non-magical people). ![]() Harry Potter: Wizards Unite grossing and download ranks graph US iOS The Core Loop The game’s still in the early phases of its lifecycle, but the start definitely hasn’t been a similar mega success as Pokémon GO was for Niantic. However, since then it’s experienced a slow decline in ranks. Harry Potter: Wizards Unite has been out for a couple of weeks, debuting at the top of the download ranks and around top 60 grossing in US iOS, jumping to the top 20 grossing by the following day. In this blog post, we’ll take a quick peek into the game, how the gameplay loop works, what are the monetization sinks in the game and how it compares on a feature level to other titles in the genre. Games like Jurassic World Alive from Ludia or The Walking Dead: Our World from Next Games have been able to get a small share of the market but are still nowhere near Pokémon GO.īut now we have a new entrant into the space, as Niantic finally released their follow-up title to Pokémon GO backed by another super popular IP: Harry Potter: Wizards Unite. Pokémon GO alone generates a whopping 93% of the subgenre’s IAP revenues on iOS in the US. Market share of AR/Location-based games in top 500 grossing US iOS But in terms of revenues, it remains the undisputed king of the genre. How about inside the subgenre? How is revenue in AR/Location-based games divided between different games? Ever since Pokémon GO’s launch we’ve seen multiple games that have tried to get a piece of its huge pie. Market share of top 10 subgenres in US iOS For example, using Gamerefinery’s Market Share tool, we can see that it only has around a 2.6% share of IAP revenues in the US iOS market. The AR/Location-based game market is still a relatively small genre in the bigger picture of mobile gaming. But how does it fit in with Niantics own Pokémon GO and the rest of the competition? Now we have a follow up from Niantic in the form of Harry Potter: Wizards Unite. It was a phenomenon with visibility unmatched by any other mobile game thus far. Some games had made use of the technology before, but everything jumped to a whole new level when everyone across the world was chasing Pokémons. However, a resurgence occurred in May 2018 with the game hitting its most monthly active players, 147 million worldwide, which coincided with a number of updates to the title and in-game events, such as the two-week Battle Showdown at the beginning of that month.The AR/Location-based game market was pretty much born with the release of Pokémon GO back in the summer of 2016. that year before falling back down to 5 million by April 2017. Pokémon Go did get off to a hot start in 2016, reaching an early peak of 28.5 million players in the U.S. While Wizards Unite may be a bit of a disappointment compared to its predecessor, it is still a success for a new AR title. “There’s a real question as to whether the core mechanics are different enough from Pokémon Go to attract a large base of users and whether that mechanic is a good fit for the Harry Potter universe.” “While the technical AR mechanics are better, at the end of the day, gamers are largely still walking to specific local hotspots to collect things and perhaps engage in multiplayer battles,” says Ward. Despite being released more than three years ago, Pokémon Go was the second-highest grosser over the period, while Wizards Unite didn’t crack the top 10. That figure was boosted by a nine percent increase in revenue from the mobile market. Overall, worldwide digital revenue grew two percent in June, year-over-year, to $9.2 billion, Nielsen’s SuperData Research firm reported Tuesday. Wizards Unite launched June 21 with a muted $1.1 million and 3 million installs in its first weekend, quite different tallies from the $28 million and 24 million installs of Pokémon Go in 2016. Xbox Game Studios' Top Executive on Hollywood's Video Games Renaissance and His Hesitation Toward AR/VR
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